
February 27, 2007
Earlier today, Sony today unveiled its new line of newly-named BRAVIA 3LCD micro-display models, featuring cabinets that are over 20% slimmer than previous Sony Grand WEGA projection TV models.
The new line features the 1920 x 1080p 50″ KDF-50E3000 and the 46″ KDF-46E3000 models, along with the 1280 x 720p 37″ KDF-37H1000 TV. All of the new micro-displays are compatible with Sony’s BRAVIA Internet Video Link module, which features Xross Media Bar (XMB) user interface for enhanced on-screen navigation.
The new E-series models offer even greater flexibility to consumers for whom space is limited who have limited room space for a large screen TV; the KDF-50E3000 measures in at 12.6″ deep, while the KDF-46E3000 comes in at under 11.9″. The sets also include exclusive Sony picture performance technologies, like BRAVIA Engine EX with DRC-MFv1.0 and Advanced Iris, as well as two HDMI inputs that support both 1080/60p and 24p frame rates, three component video inputs, and a PC input via HDMI.
The models also feature Sony’s BRAVIA Theatre Sync, which integrates the operation of the television with external components connected via an HDMI cable. Through a simple one button click of the remote, users can quickly switch among content sources.
The KDF-50E3000 and KDF-46E3000 BRAVIA micro-displays will be available in July. pricing information is not yet available.
The new H-series models were designed for customers with TV cabinets or other tight spaces looking to upgrade to a larger widescreen HDTV. Sony’s new KDF-37H1000 model is a 1280 x 720 progressive micro-display that features a compact cabinet design. The new micro-display model has nearly identical length and width measurements as Sony’s KV-32FS170 CRT television, but reduces depth by more than 10″. At only 43 pounds, the set weighs in at almost a third less than the smaller CRT screen.
The KDF-37H1000 unit also offers Sony’s BRAVIA Engine EX with DRC-MFv1.0 and Advanced Iris, two HDMI inputs, three HD component inputs, a PC input via HDMI, and BRAVIA Theatre Sync.
The KDF-50E3000, KDF-46E3000, and KDF-37H1000 support Sony’s recently introduced BRAVIA Internet Video Link module that provides direct access to Internet video programming, including high-definition content. The optional module mounts on the back of a compatible Sony TV and connects directly to the Internet via an existing broadband Ethernet connection without the use of a PC.
The KDF-37H1000 model ships in May for about $1,300, and the BRAVIA Internet Video Link module will be available in July for about $300.


